Entry strategies

TERA Consultants helps clients build development strategies, by identifying market segments or niches to implement entry strategies (defining a range of offers, tariffs, distribution network, partnerships, value added services …).

Examples of missions

  • Business opportunities:
  • Entry strategies onto municipal telecom network markets
  • Launching an MVNO offer (for a large French firm) 
  • Launching a triple play (3P) or quadruple play (4P) offer in virtual ISP mode (internet service provider) (for a media group)
  • Developing Internet connectivity via satellite and providing a worldwide service to households and businesses
  • … 

Expertise

  • Competition
    • Litigation
    • Damage assessment
    • Merger - Acquisition
    • Arbitration
    • Competitive audits
  • Regulation
    • Interconnection, interoperability, access and unbundling
    • Accounting separation
    • Cost modelling
    • Regulated tariff offers
    • Universal Service or general interest services
    • Calls for tender and auctions
  • Costing
    • Calculating margins per good or service for diversified companies
    • Designing and implementing reporting tools
    • Designing and prototyping analytical accounting
    • Drafting tariff structures which are in line with margin objectives
    • ECM Method - Efficient Costing Management
    • Detailed examples of missions
  • Strategy
    • Alliance strategies and merger-acquisition
    • Entry strategies
    • Valuing corporate assets and firms
    • Business planning
    • Developing and implementing new offers
    • Benchmark
    • Lobbying

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