« Internet advertising, economy of dominance »
« Internet advertising, economy of dominance »
Article co-written by Laurent BENZONI, Professor of Economics at Sorbonne Universities (Paris 2), Founding Partner of TERA Consultants and Sara CLIGNET, President of LB Partners and Professor at Paris 2 University.
“According to the competition authorities, the advertising space on the different media would be complementary rather than substitutable. Thus TV advertising market would be distinct from the press or radio market. Staying true to this approach, the competition authorities consider that advertising on the Internet is a market on it’s own. In other words, advertising on the internet is not in competition with advertising in newspapers, on television or radio. This view ignores the facts.”
